Time travel is a well-known concept in the film and literature industry and these elements are easily recognisable for those passionate about voyaging through time. Through our design process, we have had to take these memories and steer them in a bold new direction, creating a new standard of visual appeal for the users. Essentially reinventing time travel and re-enforcing it with clear art direction. The destination is a logo that can survive many different scenarios, from the 70's to 3120’s and transform into a 3D object or token for interdimensional travel.
Initially, I experimented with different solutions, playing with typography from different times and other graphic concepts. By the end of my journey I had discovered it was easier to focus my attention on one element and a proposal I was really confident in.
Bygone is not just the collection of worlds created in the metaverse. More importantly, it is the means of transportation that allows users to travel to and from these experiences; This is why I have designed a brand which is strictly related to the time travel machine and forged the brand in that element.
The user can enter the capsule, and by spending their Bygone token, initiate their journey into the meta verse through space and time.
The capsule is a gate to new experiences, a bullet in the head of physical law.
The brand mark can take different forms based on the context. From an easy black and white shape suitable for the tokens marketplace to a more tridimensional and descriptive formation. Its final configuration presents itself as is the actual 3D capsule machine found in the game.
A solid block with a hole where you can look inside and see yourself as any shape in any time.It has been designed following strong principles. Easy to customise, evolve and move through time,the capsule creates a cognitive bridge to time travel the very moment someone sees it.
A simple, familiar, memorable shape.
The logotype was built with distinct geometric shapes and a clean,classic foundation which is easy to read, and up to code for the blockchain industry. The curves, specifically in the "n" , serve as a reminder of the capsule’s shape.
In the perfect centre of the letter mark, the IO elements are present, signalling that these time travel experiences are possible only through technology made by humans and based on binary code.
A geometric original typeface construction, bold, adaptable, and easily readable.
The moving version suggests an ascending movement combined with a blending act.
We ascend, travel, and transverse with different characters across multiple times.