Lexy
Lexy
Shaping the identity
of AI-powered
perspective discovery
Shaping the identity of AI-powered
perspective discovery
Shaping the identity
of AI-powered
perspective discovery
Branding
Product Design
Artificial Intelligence
User Interface
Branding
Product Design
Artificial Intelligence
User Interface
Branding
Product Design
Artificial Intelligence
User Interface
ROLE
Product Designer
Brand Designer
TIMELINE
February 2025
BRAND
In a polarized world, Lexy empowers users to cut through bias by uncovering diverse perspectives. This AI-powered search engine goes beyond answers, blending web and social insights for deeper, more balanced discoveries.
In a polarized world, Lexy empowers users to cut through bias by uncovering diverse perspectives. This AI-powered search engine goes beyond answers, blending web and social insights for deeper, more balanced discoveries.
BRIEF
After a strong Product Hunt debut, the goal was to evolve it into a scalable AI platform without the usual large-scale resources. Based on the current data, increasing the retention was also crucial.
After a strong Product Hunt debut, the goal was to evolve it into a scalable AI platform without the usual large-scale resources. Based on the current data, increasing the retention was also crucial.
CHALLENGE
Ensure Lexy’s AI felt both advanced and accessible, highlighting its multi-perspective approach. Achieving this required smart design solutions that built trust and innovation within a limited budget.
Ensure Lexy’s AI felt both advanced and accessible, highlighting its multi-perspective approach. Achieving this required smart design solutions that built trust and innovation within a limited budget.
Chapters
Jump straight to the topic you are interested
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By defining its mission and values, Lexy shaped an identity that acts as a digital kaleidoscope—helping users find their own truth through varied perspectives. Its clean, accessible brand stands apart from Claude and OpenAI, a difference expressed in every visual detail.
By defining its mission and values, Lexy shaped an identity that acts as a digital kaleidoscope—helping users find their own truth through varied perspectives. Its clean, accessible brand stands apart from Claude and OpenAI, a difference expressed in every visual detail.
Logo
Logo
Logo
Lexy’s identity captures the spirit of human perspective: its logo and visual system evoke openness, convergence, and curiosity. Made for people, not algorithms, every element signals our belief that artificial intelligence should empower understanding, not replace it. The result is a brand that feels accessible, academic, and unmistakably human-first.
Lexy’s identity captures the spirit of human perspective: its logo and visual system evoke openness, convergence, and curiosity. Made for people, not algorithms, every element signals our belief that artificial intelligence should empower understanding, not replace it. The result is a brand that feels accessible, academic, and unmistakably human-first.
AI detectors:
AI detectors:
AI detectors:
In line with the Human First principle, the logo was designed to be unreadable by machines but instantly recognizable to humans.
Competitors
Most competitor logos have a clear, closed design with a visual focus on the center, emphasizing closure and a single truth.
Most competitor logos have a clear, closed design with a visual focus on the center, emphasizing closure and a single truth.
Competitors
In contrast, Lexy prioritizes openness, encouraging the expansion of research to achieve your goals.
In contrast, Lexy prioritizes openness, encouraging the expansion of research to achieve your goals.
Palette
The neutral palette shifts slightly toward beige, to give an elegant, luxurious and academic tone with a keen eye on ensuring readability. Three colors compose the primary palette (Lexy Teal, Focus Teal, Lexy Orange).
The neutral palette shifts slightly toward beige, to give an elegant, luxurious and academic tone with a keen eye on ensuring readability. Three colors compose the primary palette (Lexy Teal, Focus Teal, Lexy Orange).
The complementary colors cover a wide range of emotions. Together with other colors in more vivid and light versions, they create highlighting and a more digital and social environment.
The complementary colors cover a wide range of emotions. Together with other colors in more vivid and light versions, they create highlighting and a more digital and social environment.
Pairing
Any pairing is allowed as long as the readability of the main message is not impacted. Multiple combinations serve multiple purposes
Any pairing is allowed as long as the readability of the main message is not impacted. Multiple combinations serve multiple purposes
Combining colors is recommended to enhance
the representation of multiple perspectives.
Tints and shades of the same colors remain the safest option.
Combining colors is recommended to enhance
the representation of multiple perspectives.
Tints and shades of the same colors remain the safest option.
Gradients
Gradients are appealing, especially when fading, as they represent the expansion of knowledge. However, they are only allowed with light colors and must be justified by context, giving priority to fixed tints to keep viewers focused on the content rather than being distracted or overwhelmed by colors.
Gradients are appealing, especially when fading, as they represent the expansion of knowledge. However, they are only allowed with light colors and must be justified by context, giving priority to fixed tints to keep viewers focused on the content rather than being distracted or overwhelmed by colors.
Key-Visuals
The symbol is designed to open up and reveal new sources, while the mix of fonts reflects Lexy’s commitment to showcasing multiple tones and perspectives. Visual communication draws inspiration from vintage scans, giving a nod to the academic
The symbol is designed to open up and reveal new sources, while the mix of fonts reflects Lexy’s commitment to showcasing multiple tones and perspectives. Visual communication draws inspiration from vintage scans, giving a nod to the academic
world—evoking depth and credibility without ever feeling dull or outdated.
Often, the same subject is presented through different visual styles, emphasizing that every perspective can imagine the same topic in distinct, personal ways.
world—evoking depth and credibility without ever feeling dull or outdated.
Often, the same subject is presented through different visual styles, emphasizing that every perspective can imagine the same topic in distinct, personal ways.
Social
Media
For social media, our logo duplicates and transforms from an open symbol into a three-dimensional hashtag, helping users discover insights on specific topics while navigating through multiple layers of social media at varying depths.
For social media, our logo duplicates and transforms from an open symbol into a three-dimensional hashtag, helping users discover insights on specific topics while navigating through multiple layers of social media at varying depths.
Interface
Interface
Interface
The product interface is functionally designed for research, with fluid components that adapt based on context, results, and user actions. This AI-powered design facilitates natural exploration and discovery.
The product interface is functionally designed for research, with fluid components that adapt based on context, results, and user actions. This AI-powered design facilitates natural exploration and discovery.
Home page
We aimed for a clean experience that genuinely invites new users to try the app. Recognizing that people prefer not to share extensive details on social media, we prioritized a frictionless start, emulating successful companies. However, we distinguished ourselves by introducing our app with an engaging image and promise, making it intriguing to begin using the platform.
We aimed for a clean experience that genuinely invites new users to try the app. Recognizing that people prefer not to share extensive details on social media, we prioritized a frictionless start, emulating successful companies. However, we distinguished ourselves by introducing our app with an engaging image and promise, making it intriguing to begin using the platform.
We aimed for a clean experience that genuinely invites new users to try the app. Recognizing that people prefer not to share extensive details on social media, we prioritized a frictionless start, emulating successful companies. However, we distinguished ourselves by introducing our app with an engaging image and promise, making it intriguing to begin using the platform.
Filters
Lexy offers dual search capabilities: traditional web search and focused social sentiment analysis. The social search mode provides granular filtering options, adapting the interface complexity to match user needs and research depth.
Lexy offers dual search capabilities: traditional web search and focused social sentiment analysis. The social search mode provides granular filtering options, adapting the interface complexity to match user needs and research depth.
Results Interface
Results Interface
Results
Interface
The results page delivers an immersive, dynamic experience tailored to each query. Different sections are visually distinguished to help users navigate various themes, with options to save, share, or explore further. Three highlighting modes enhance discoverability: keywords, names, and trending topics.
The results page delivers an immersive, dynamic experience tailored to each query. Different sections are visually distinguished to help users navigate various themes, with options to save, share, or explore further. Three highlighting modes enhance discoverability: keywords, names, and trending topics.
Keywords
Specific concepts and terms are accompanied by contextual insights. When selected, the term is explained and relevant sections are presented based on the keyword in question. From here, users can save a film for later, place a bet, or even purchase a product directly.
Names
For notable figures, users receive comprehensive biographical context, including similar or related individuals, bibliographies, filmographies, and everything needed to explore an unknown personality in depth.
Trending Topics
Focused on social sentiment analysis, this feature provides an overall overview of where discussions are most active and why, helping users understand the pulse of public discourse.
Keywords
Specific concepts and terms are accompanied by contextual insights. When selected, the term is explained and relevant sections are presented based on the keyword in question. From here, users can save a film for later, place a bet, or even purchase a product directly.
Names
For notable figures, users receive comprehensive biographical context, including similar or related individuals, bibliographies, filmographies, and everything needed to explore an unknown personality in depth.
Trending Topics
Focused on social sentiment analysis, this feature provides an overall overview of where discussions are most active and why, helping users understand the pulse of public discourse.
Keywords
Specific concepts and terms are accompanied by contextual insights. When selected, the term is explained and relevant sections are presented based on the keyword in question. From here, users can save a film for later, place a bet, or even purchase a product directly.
Names
For notable figures, users receive comprehensive biographical context, including similar or related individuals, bibliographies, filmographies, and everything needed to explore an unknown personality in depth.
Trending Topics
Focused on social sentiment analysis, this feature provides an overall overview of where discussions are most active and why, helping users understand the pulse of public discourse.
Keywords
Specific concepts and terms are accompanied by contextual insights. When selected, the term is explained and relevant sections are presented based on the keyword in question. From here, users can save a film for later, place a bet, or even purchase a product directly.
Names
For notable figures, users receive comprehensive biographical context, including similar or related individuals, bibliographies, filmographies, and everything needed to explore an unknown personality in depth.
Trending Topics
Focused on social sentiment analysis, this feature provides an overall overview of where discussions are most active and why, helping users understand the pulse of public discourse.
Deep dive
Deep Dive is an advanced feature for premium users. They can interact with Lexy at any moment to get specific explanations without leaving their current page, creating a seamless research experience.
Deep Dive is an advanced feature for premium users. They can interact with Lexy at any moment to get specific explanations without leaving their current page, creating a seamless research experience.
Contextual Insights
This dynamic section adapts based on search results and their tone. Lexy’s AI generates engaging titles related to the main theme, identifies compelling quotes, and curates the most relevant social media posts to display alongside core findings.
This dynamic section adapts based on search results and their tone. Lexy’s AI generates engaging titles related to the main theme, identifies compelling quotes, and curates the most relevant social media posts to display alongside core findings.
Sharing
We recognize sharing as one of the most effective touchpoints for acquiring new users. Lexy’s AI instantly generates compelling titles that summarize research content in unexpected ways.
Users can leverage our system to regenerate both graphics and titles, with images automatically reshaping when sharing to adapt perfectly to each social platform.
We recognize sharing as one of the most effective touchpoints for acquiring new users. Lexy’s AI instantly generates compelling titles that summarize research content in unexpected ways.
Users can leverage our system to regenerate both graphics and titles, with images automatically reshaping when sharing to adapt perfectly to each social platform.